Azam Saeed

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azam_saeed “Despite all the pressures of a highly competitive environment, we still believe that the business arena provides the opportunity to practice Aristotelian virtues — courage, justice, magnanimity, temperance — and more.”

Azam Saeed is the President of New England Mercantile Group. Mr. Saeed has been driving revenue and business growth for start-ups, turnarounds and Fortune 100 companies, and his leadership background spans general management, marketing, business development and product management with extensive experience in building international partnerships within the Asian markets.

Azam launched New England Mercantile Group where he now serves as President. In this role, he established the culture of social responsibility which informs all the company’s business decisions.  Before this, Azam’s career experience includes positions with IBM, Warner-Lambert, Whirlpool, and Sprint.

Mr. Saeed’s career has been characterized by a passion for excellence and a refusal to give in when faced with complex challenges. He has built a proven record of business growth, cost reduction and productivity, and has done it all without compromising his core values.

Mr. Saeed has an MBA from the University of Michigan and a BA in Business Administration from the University of Washington.  Besides English, Mr. Saeed speaks fluent Hindi, Punjabi and Urdu, and is also familiar with Italian. He currently resides with his family in Farmington, Connecticut.

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Our Expertise

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New England Mercantile Group is a global sourcing company based in Connecticut. We offer our US customers the ability to source directly from reputable and high-quality international manufacturers while retaining the convenience of interacting with an American company throughout the transaction.

Our customers enjoy the combination of superior product quality and low cost, at par with what’s generally available only to multinational corporations with large trade volumes. Even at relatively lower volumes and without the high overhead of international offices or dedicated buyers, our customers can benefit from the same high quality at favorable costs.

With our presence in Asia, we provide our US customers direct and convenient access to global manufacturers. By taking the responsibility for complex international trade issues (such as governmental regulations, quality control, and logistics), we facilitate the business process and assure hassle-free international transactions.

Our laser-sharp focus on quality and customer service distinguishes us from our competition regardless of the business sector.

Government Services

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This segment of our business is slated to offer various services to governmental agencies – federal, state, and municipal. With our domestic and international partners, a strong logistic support network, and vast experience in specific fields of operation, we are well positioned to meet and exceed the needs of our public sector clients.

Commercial Services

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Apparel Brands

Our company offers high quality apparel — mostly sleepwear, underwear, and leisurewear. Our brands include TexereSilk, Texere, and Victrix. Regardless of the type of garment, our products effuse distinction based upon the reputation of quality and customer service our brands enjoy.

Contact Us

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50 Inwood Rd, Suite 6
Rocky Hill, CT 06067
Phone: 860-566-8700
Fax: 860-566-8701

Our Brands & Products

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While our sourcing expertise spans diverse industrial sectors, in the apparel sector we do offer our own brands: Texere, TexereSilk, Biome, and Victrix.  Our brands cover a broad range of apparel in knitted and woven fabrics.  Texere products feature quality fabric with distinctive textures, silhouettes, and colors – contemporary innovation interpreted in a classic light – elegant yet simple and functional.

The finesse of our textile product line begins with high quality fabric.  The processes of dying, printing, and finishing subsequently also receive special attention.  The transformation from cloth to apparel then involves various manufacturing steps.  An exacting quality control process finally turns that finished piece of fabric into a product worthy of our brand label.  Whether our brands serve the midrange price-point or the higher-end, the attributes of quality and value are ubiquitous in all the products marketed under our brand names.

If you are an institutional buyer of any size or a small to mid-size chain of outlets, we invite you to discuss with us how our value proposition may be especially attractive to your organization’s procurement objectives.  Outstanding value in tandem with endearing quality is the motto behind our products in this category.

In a market as complex and disheveled as the textile bazaar – with an unfathomable proliferation of products and contestants – our products compete through an understanding of prevalent market contexts … thus finding niches for sustainable points of differentiation.  Sometimes the most sophisticated concepts may in fact be the simplest.


Our Ethos

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Although a company may be a private entity from a strictly legal viewpoint, we consider a business to be a public body belonging to the society at large, with an obligation to be a socially responsible and environmentally friendly company.  In a self-organizing process, to use the metaphor of organism, every cell has its own identity as well as a clear sense of its place in the system.

As a socially responsible and ethical sourcing company that employs resources of our society in pursuit of gainful enterprise, we recognize our imperative to have a business approach that is socially and environmentally responsible as well as economically logical.

Today’s complex and evolving business setting requires that ethical companies steer an intertwined set of economic, social, and environmental challenges.  These factors drive all aspects of commercial operations: from supply chain to marketplace, from employee engagement to investor return.

Our commitment to our social responsibility emanates from our corporate as well as personal convictions. We believe in principles of sustainable procurement enshrined in concepts such as circles of sustainability and triple bottom lines.

In a broader sense, however, we are realistic about needing the help of our customers, affiliates, suppliers and, above all, the broader citizenry (who drive the economy and the society) to be able to implement our ideas.

Our Human and Organizational Relationships
Like most global companies today, we often do not own or directly control the factories that make our products.  We are, however, fully cognizant of the responsibility the society places on us in terms of sharing the consequences of the policies, decisions, and actions throughout the value chain.  Leveraging our business principles of ethics and social responsibility, we seek to influence and encourage our affiliates and suppliers in aiming towards policies in the interest of the society at large.

Given this intricate context, we believe that the most fundamental competence an ethical and socially responsible company has in discharging its complex social obligations is its capacity to develop and sustain effective human and organizational relationships.  Despite all the pressures of a highly competitive environment, we still believe that the business arena provides the opportunity to practice Aristotelian virtues: courage, justice, magnanimity, temperance — and more.

Consequently, our relationships with our affiliates and clients are designed to be challenging yet non-adversarial; innovative and entrepreneurial yet inclusive and open-minded; results-based yet far-sighted with a definition of performance that goes well beyond dollars and cents.

Our Eco Awareness
The term “sustainability” has gained wide currency ever since the United Nations World Commission on the Environment and Development introduced this concept in 1987 – in a report entitled “Our Common Future.”  In the report, sustainable development is defined as “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

This is indeed a tall order; and there are few, if any, indications that the world is moving closer to that goal than it was on the day of the above proclamation.  Brazil, for example, lost a record 25,000 sq km of its rain forest last year.  Overall, the world has already lost half of its rain forest over the last century, while temperatures on the West Antarctic Peninsula over the last fifty years have risen by 4.5° F.  Today, the Glacier National Park has only about 20% of the glacier content compared to when it was officially established a national park by President Taft circa 1910.  By 2030, the Glacier National Park is likely not to have any glaciers.

This information does not simply represent a belief system; these are observable scientific facts.  Change that should happen in geologic time (driven by nature) is taking place in human life time (driven by human activity alone).  In the long run, the delicately-balanced eco-systems may unpredictably evolve to the point where the natural cycles of interdependent creatures may fall out of sync, leaving the human and other species no room to run.

The purpose behind the last two paragraphs is to highlight the reality that the solutions to the intricate eco problems are beyond the ability of a single individual, company, or government.  Yet the solutions require a contribution from them all.  In other words, we need a tidal wave of awareness about these predicaments we face as one single human community.  Only then can we even hope to achieve the elusive balance whereby environmental and economic aspects exist side by side and reinforce one another.

In a practical sense, interpreting Justice Louis Brandeis’ observation that sunshine is the best disinfectant, we believe that greater social responsibility is a function of greater transparency — assuming, of course, the prevalence of a fundamentally ethical socio-political system.  We are committed to both halves of the equation: social responsibility and transparency.

Our Concept of the Preservation of Native Cultures and Social Cohesion
While there is occasional discussion taking place in the business circles about the disappearance of rainforests and glaciers, its core thrust tends to be mainly expressed as meteorological and geological.  What generally does not get much attention is the loss humanity is suffering because of weakening social structures, and disappearing languages and cultures.

In Brazil alone, during the 20th century, over 90 tribes are known to have disappeared.  Along with them also vanished the knowledge and wisdom gathered over thousands of years that passed through oral tradition from generation to generation.  The inherent worth of such a cultural treasure cannot be determined in material terms.  The loss is thus immeasurable.

Linguists predict that of about the 7,000 known languages in the world today, well over half of them would cease to exist by the end of the century.  According to Professor Stephen Anderson of Yale University, “the main force driving language extinction today is economic globalization.”

Going beyond sound bites, however, it needs to be clearly understood as to what aspect of economic globalization may in fact cause serious damage to native cultures and social systems.  Our company’s philosophy of social responsibility stems from a deep understanding of these issues.

Another issue of concern is the general lack of understanding about the over-consumption of resources on the one hand, and the inequity in such utilization on the other.  Such a situation leads to myriad problems: wastefulness, destitution, injustice, and violent conflict.  Even though we are a North American company, we have learned not to look at the world solely through the North American prism in this regard.

Our definition of globalization, therefore, is rooted in the concepts of fair trade and preservation of native languages and cultures.


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Based in Connecticut, New England Mercantile Group, LLC (NEMG) is a global sourcing company.

Regardless of the business sector of your sourcing project, our laser-sharp focus on quality and customer service distinguishes us from other players in the market.  Outstanding value in tandem with endearing quality is the motto behind our products in this category.  We invite you to discuss with us how our value proposition may be especially attractive to your organization’s procurement objectives.

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